Amsterdam Guidebook
Heineken Experience
For more information about the brewery please see the Heineken Experience website.
Getting in
Just show your pass when you arrive for your pre-booked experience.
Please note!
From March 1st this experience will only be available to those with an All-Inclusive Pass, you will not be able to book for March 1st or later with an Explorer Pass.
FAQs
Does Heineken Brewery offer any behind-the-scenes tours of their brewing process?
Yes, indeed! Heineken Brewery provides captivating behind-the-scenes tours, offering visitors a fascinating glimpse into the meticulous brewing process, giving them a deeper appreciation for the craft behind their favorite brews.
What are some of the internationally owned brands under Heineken?
Alongside the iconic Heineken brand, the brewery's international portfolio includes beloved names like Birra Moretti, Krusovice, Red Stripe, Tecate, Tiger, Sol, Desperados, and Amstel, offering a diverse selection of flavors to beer enthusiasts worldwide.
How long does the brewing process take to achieve Heineken's renowned taste?
Crafting the perfect Heineken requires patience and precision, with 28 days dedicated to the brewing process, ensuring that every sip delights with its refreshing taste and beautiful golden color.
How many Heineken cans and bottles are served globally each day?
The popularity of Heineken knows no bounds, as the brand now serves over 25 million cans and bottles worldwide every single day, a testament to its global appeal.
What interesting change did Alfred Heineken make to the label in 1954?
In 1954, Alfred Heineken, the grandson of Gerard, made a clever tweak to the label by giving the letter 'e' a slight backward slant, creating a smile-like appearance to make it more appealing to potential buyers.
When was Heineken Brewery founded, and by whom?
Heineken Brewery has a rich history dating back to 1864 when it was founded by Gerard Adriaan Heineken, setting the foundation for a legendary brewing legacy.
Hours of Operation
From July 1st – September 2nd
Monday to Sunday: 10:30 – 18:45 (Last time slot for entry)
Building closes at 9PM
Closings & Holidays
12th December, 2024
Reservations required
Reservations are required. Visit the Heineken Experience website to book your slot.
You’ll need to select the number of passes your party has, and then enter the pass number for each one.
Website
Getting there
Address
Stadhouderskade 78, 1072 AE, Netherlands
Amsterdam, 1072 AE
NL
Keukenhof Entry and Shuttle Bus
For more information visit the attraction's website.
Getting in
Show your pass and pre-booking confirmation at the meeting point from where your selected coach departs.
This tour departs from This is Holland, located at Overhoeksplein in Amsterdam. To reach This is Holland, take the free ferry from platform F3 behind Central Station. The ferry will be heading towards "Buiksloterweg". After a short three-minute ferry ride, you'll arrive at the opposite side. Turn left and look up to spot the iconic round building adorned with the red, white, and blue flag of Holland - that's This is Holland. It's just a quick three-minute walk from the ferry.
Please note!
This attraction is included with All-Inclusive passes only, it is NOT included on Explorer passes.
Hours of Operation
Keukenhof is only open from March 20th to May 11th, 2025.
Daily: 8AM to 3:30PM, departures every 30 minutes.
Reservations required
Reserve your spot on the online booking page and follow the instructions provided.
Website
Getting there
Address
This is Holland
Overhoeksplein 51
Amsterdam, 1031 KS
NL
Amsterdam Canal Cruise
Getting in
Show your pass at one of the two departure points
- Stromma CS at Prins Hendrikkade 37 (opposite Amsterdam Central Station, next to the bridge)
- Damrak 5, Amsterdam, Netherlands (Stromma Damrak, Pier 5)
Hours of Operation
Central Station (Bridge)
November - March: 10AM - 9PM
April - October: 9AM - 10PM
Damrak Pier 5
November - March: 10AM - 5PM
April - October: 10AM - 6PM
Getting there
Address
Central Station (Bridge), Prins hendrikkade 37, Damrak
Amsterdam, 1012 AB
NL
A'DAM LOOKOUT
For more information visit the A'DAM LOOKOUT website.
Getting in
Go directly to the attraction reception desk and show your pass.
Hours of Operation
Daily: 10AM - 10PM
Last admission at 9PM
Getting there
Address
Floor 20 & 21 of A'DAM Tower
Overhoeksplein 5
Amsterdam, 1031 KS
NL
Madame Tussauds Amsterdam
For more information, visit the Madame Tussauds Amsterdam website.
Getting in
Simply show your booking confirmation email and your pass and you're good to go!
Children between the ages of 2 and 3 will incur a separate child rate at the entrance, regardless of possessing a Go City Child Pass. The age criteria at this attraction differs from those specified in the Go City Child Pass.
Hours of Operation
Daily: 10AM – 8PM
Check the Madame Tussauds Amsterdam website for up-to-date opening hours.
Reservations required
To make your booking, visit the Madame Tussauds Amsterdam website and follow these steps.
- Choose the option 'Guarantee your access!'
- Select the number of tickets you'd like to make a reservation for.
- Select the date and time of your visit and click on 'checkout'.
- Fill in your personal details and complete your booking by clicking 'complete order'.
- You'll receive a confirmation email which you should bring along, together with your pass,
on the day of your visit.
Website
Getting there
Address
Dam 20
Amsterdam, 1012NP
NL
Moco Museum - Banksy & More
Please see the current exhibitions here.
Getting in
Please show your pass at the admissions counter for entry. No reservation is required.
Hours of Operation
Monday - Friday: 9AM - 7PM
Saturday & Sunday: 9AM - 9PM
Getting there
Address
Museumplein/ Honthorststraat 20, 1071 DE
Amsterdam, 1071 DE
NL
Rijksmuseum
For more information visit the Rijksmuseum website.
Getting in
Just show your pass and booking confirmation when you arrive.
Entry to the museum is free for those aged 18 and under.
Please note!
From March 1st this attraction will only be available to those with an All-Inclusive Pass, you will not be able to book for March 1st or later with an Explorer Pass.
Hours of Operation
Daily: 9AM - 5PM
Please check the official website for up-to-date opening hours.
Reservations required
Visit the Rijksmuseum website to book your slot.
Booking instructions: select “I already have a ticket/voucher”, select "Museum admission" and your desired date and time and complete the booking.
Website
Getting there
Address
RijksmuseumMuseumstraat
Amsterdam, 1071 XX
NL
Open Boat Cruise
Getting in
Please show your pass at the ticket office to select your tour time.
Weather notice
Opening days and times are weather-dependent. Please check out the Stromma website for up-to-date information on departure times.
Hours of Operation
Departures: 11.30AM, 1PM, 2.30PM, 4PM, 5.30PM. Please come to the ticket office 20 minutes prior to departure.
Operating hours of office at Damrak Pier: November - March: 10AM - 5PM / April - October: 10AM - 6PM
Closings & Holidays
This is a seasonal attraction and will be closed November 3, 2025 - February 2, 2026.
Getting there
Address
Damrak 16, pier 5, 1012 LH Amsterdam, Niederlande
,
The Amsterdam Dungeon
For more information, visit the Amsterdam Dungeon website.
Getting in
Simply show your booking confirmation email and your pass when you arrive and you're good to go... if you dare.
FAQs
What languages are tours available in?
English and Dutch.
Is there a minimum age?
This experience is recommended for those over the age of 10, however, this is not checked. Children up to the age of 12 will need parental guidance.
Hours of Operation
July 2024
Monday - Friday & Sunday: 11AM - 5PM
Saturday: 11AM - 7PM
August 2024
Monday - Friday & Sunday: 11AM - 6PM
Saturday: 11AM - 7PM
September 2024 & onwards
Monday - Friday & Sunday: 11AM - 5PM
Saturday: 11AM - 7PM
Check the Amsterdam Dungeon website for up-to-date opening hours.
Tour duration: approximately 75 minutes.
Reservations required
To make your booking, visit the Amsterdam Dungeon website and follow these instructions.
- Choose the option 'Guarantee your access!'
- Select the number of tickets you'd like to make a reservation for.
- Select the date and time of your visit and click on 'checkout'.
- Fill in your personal details and complete your booking by clicking 'complete order'.
- You'll receive a confirmation email which you should bring along, together with your pass, on the day of your visit.
Website
Getting there
Address
Rokin 78
Amsterdam, 1012KW
NL
Hello Amsterdam-Introduction Walking Tour
Getting in
Show your pass and proof of reservation when you meet your guide.
Hours of Operation
October – March:
Monday, Tuesday and Saturday at 10AM
Friday at 3PM
April – September:
Monday to Saturday at 10AM
Monday, Wednesday and Thursday at 7PM.
Please check the official website for the most up-to-date opening times.
Closings & Holidays
Closed on Easter, Christmas, New Year, Ascension Day and Pentecost.
Reservations required
Please follow this link to book your spot on the tour.
1. Click on the 'book now' button and select your chosen tour date.
2. Fill in your details and enter your pass number(s).
Website
Getting there
Address
National Monument
Dam Square
Amsterdam, 1012 JM
NL
Zaanse Schans Bus Excursion
For more information, visit the Tour Company website.
Getting in
With us, there are no entry fees on the day – all you've got to do is show your pass.
Hours of Operation
Daily: 9:30AM & 1:30PM
Reservations required
Please email [email protected] to book your slot on a tour. Be sure to let them know you are a Go City customer and include your pass number, plus the date and time you wish to book.
Getting there
Address
Check-in inside the building
Ruijterkade 105
Amsterdam, 1011 AB
NL
THIS IS HOLLAND
For more information visit the THIS IS HOLLAND website.
Getting in
Present your pass at the entrance.
Due to safety reasons, you are not allowed to participate in the Flight Experience if: you are pregnant; you have a history of heart and/or circulatory complaints or hypertension (pacemakers; cardiovascular diseases); you are recovering from surgery on the back or neck; or you have epilepsy.
Visitors shorter than 100 cm or younger than 4 years are not allowed to participate in the experience.
Visitors aged between 5 and 12 must be accompanied by an adult. The adult must, during the flight, sit next to the child on the same bench.
Visitors between 100 and 130 cm must be accompanied by an adult who, during the flight, must sit next to the visitor on the same bench.
Please note!
Due to safety reasons, those who are younger than 4 years old and/or smaller than 100 centimeters cannot participate in the Flight Experience.
Hours of Operation
Daily: 10AM - 6PM
(last experience at 6PM)
The end time denotes the beginning of the final show.
Reservations required
Please place your reservation as soon as possible after purchasing your pass as availability can go fast. The reservation is valid only in combination with your pass(es).
Follow the steps below to place a reservation:
1. Go to www.thisisholland.com/gocity
2. Click on 'Book now'.
3. Select the desired date and time slot for your visit.
4. Then select the number of people for whom you have purchased to make a reservation and then click on 'Next'.
5. Enter your personal details and click 'Complete order'.
6. You will receive confirmation of your reservation by email. Please take this reservation and your pass with you to THIS IS HOLLAND on the day of your visit
Website
Getting there
Address
Overhoeksplein 51,
Amsterdam, 1031 KS
NL
Immersive Experience AMAZE – Amsterdam
For more information, visit AMAZE's website.
Getting in
Show your pass at the entrance, and you'll be assigned the next available slot. If it's busy, please expect a brief wait. You'll then be given a short explanation about the show and your belongings will be placed in a free locker.
You can take pictures on your phone but cameras are not allowed.
Hours of Operation
Monday: 1PM-8:30PM
Wednesday: 1PM-12AM
Thursday: 1PM-12AM
Friday: 1PM-12AM
Saturday: 12PM-12AM
Sunday: 12PM-9:30PM
Closings & Holidays
Tuesdays
Getting there
Address
Elementenstraat 25
Amsterdam, 1014 AR
NL
The Upside Down Amsterdam
For more information, please visit The Upside Down Amsterdam website.
Getting in
Book your tickets online and then present your pass upon entry to The Upside Down.
Hours of Operation
Monday, Tuesday, Wednesday, Thursday, Sunday: 9:30AM–7PM
Friday and Saturday: 9:30AM–8PM
Reservations required
Booking is required for this attraction. Please book your tickets via The Upside Down website and make sure to choose the 'Gocity card' option.
Website
Getting there
Address
Europaboulevard 5
1079 PC Amsterdam
,
Cheese Tasting Amsterdam
For more information, please see the Henri Willig website.
Getting in
Just show your pass when you arrive for your pre-booked experience.
Disclaimer
This experience is available daily at 11:30AM.
Please note!
This experience is available daily, and begins at 11:30AM.
Hours of Operation
Daily: 11:30AM
Closings & Holidays
The experience is not available on the following dates
King's Day (27th April)
Christmas Day (25th December)
31 December
19, 25 & 31 July
1 September
Reservations required
Please email [email protected] to book your spot on a Cheese Tasting experience, remember to mention that you are a Go City customer and which date you would like to book for.
Website
Phone
Getting there
Address
Reguliersbreestraat 24
Amsterdam, 1017 CN
Netherlands
Giethoorn Day Trip Including Canal Tour
For more information, visit Hop On Hop Off Holland’s website.
Facilities
Waiting room with coffee bar and toilets.
Getting in
Show your pass and proof of reservation on arrival.
This is a full-day tour, so make sure you don't book any other attractions during the day.
Hours of Operation
Daily: 10am - 6pm
Closings & Holidays
This is a seasonal tour that operates from April – September.
Reservations required
Make your online reservation on the reservation portal.
Website
Getting there
Address
This is Holland
Overhoeksplein 51
Amsterdam, 1031 KS
NL
Bike Rental in Amsterdam
For more information please visit the A-bike website.
Getting in
When you arrive at the shop, if you have made a reservation please join the 'reservation' waiting line, and if you haven't, please join the normal waiting line. Making a reservation will allow you to skip the normal line and get served faster.
Hours of Operation
Low season, from November until March:
Daily: 9AM - 6PM
High season, from April until October:
Daily: 9AM - 9PM
Closings & Holidays
25th, 26th December and 1st January only Vondelpark is open.
Reservations required
Reserve your rentals free of charge on the A-bike website.
Website
Phone
Getting there
Address
Nieuwe Nieuwstraat 19D
Amsterdam, 1012 NG
Netherlands
Museum Het Rembrandthuis
Getting in
Just show your pass at the ticket office for entry. There's no need to reserve in advance but if you want to secure your spot, please email [email protected] or call +31 (0)20 520 0400.
Hours of Operation
Daily: 10AM - 6PM (last entrance at 5:40PM)
Closings & Holidays
1 January: Open from 11AM
24 December: Closed from 5PM
25 December: Closed
31 December: Closed from 5PM
Getting there
Address
Jodenbreestraat 4
Amsterdam, 1011 NK
NL
House of Bols
For more information visit the House of Bols website.
Getting in
There's no need to make a booking. Simply show your pass when you arrive and you're good to go!
Customers must be 18 years old, as a minimum.
FAQs
What is House of Bols known for?
House of Bols is renowned for being the world's oldest distilled spirits brand, with a rich history dating back to 1575.
What unique experiences does House of Bols offer?
House of Bols offers visitors the chance to explore a fascinating cocktail and Genever experience, with interactive exhibits and a chance to create their own personalized cocktails.
How can visitors reach House of Bols via public transportation?
House of Bols is conveniently accessible by public transport, located in the heart of Amsterdam, within walking distance from several tram and bus stops.
Hours of Operation
Sunday - Thursday: 1PM - 6.30PM
Friday - Saturday: 1PM - 8PM
Please see the attraction website for the most up-to-date hours.
Closings & Holidays
25 December
1 January
Getting there
Address
Paulus Potterstraat, 14
Amsterdam, 1071 CZ
NL
Day Trip to Zaanse Schans Windmill Village from Amsterdam
For more information, visit the Hop On Hop Off Holland website.
Getting in
Check in with reservation at the Hop On Hop Off Holland ticket counter at This is Holland. Friendly staff will then guide you to the coach.
This tour departs from This is Holland, located at Overhoeksplein in Amsterdam. To reach This is Holland, take the free ferry from platform F3 behind Central Station. The ferry will be heading towards "Buiksloterweg". After a short three-minute ferry ride, you'll arrive at the opposite side. Turn left and look up to spot the iconic round building adorned with the red, white, and blue flag of Holland - that's This is Holland. It's just a quick three-minute walk from the ferry.
Please note!
Tour spots can be reserved up to 24 hours before the starting time.
FAQs
How do I get to the departure point?
Take the free ferry in the direction of Buikslotermeer from platform F3 behind Amsterdam Centraal Station. Disembark on the other side after the three-minute crossing, turn left and look for the round building bearing the Holland Flag. You’ll find the Hop On Hop Off Holland ticket desk here.
How long is the journey?
The coach journey from Amsterdam to Zaanse Schans takes around 30 minutes each way.
Is there free WiFi on the coach?
Yes.
Hours of Operation
May 1st - September 30th:
Daily departures at 10:30AM returning 1:30PM OR 2:30PM returning 5:30PM.
Visit the Hop On Hop Off Holland website for the most up-do-date information.
Reservations required
Please book your spot on Go City Hop-on Hop-off booking page, you'll need your pass number.
Website
Phone
Getting there
Address
Overhoeksplein 51
Amsterdam, 1031 KS
NL
Volendam & Zaanse Schans Windmills Bus Excursion
Getting in
Departure point: Ruijterkade 105
De Ruijterkade 105 is only a 6 minute walk from the Amsterdam Central Station. From the front of the Amsterdam Central Station (Stationsplein), turn to your left and walk in the eastern direction. Keep on walking and cross the small bridge. Walk until you reach the Doubletree By Hilton hotel. Turn left and follow the walkway underneath the railway crossing. After this crossing, the departure point is on your right at the entrance of Grand Cafe 1884.
The order of visiting the villages may differ from the description.
People with walking problems are advised not to join this tour.
Check-in closes 15 minutes before the start of the tour.
The tour's itinerary may vary depending on the day.
This tour involves a decent amount of walking and steps.
Times are subject to change due to local traffic conditions.
The tour will be operated in multiple languages.
This tour/activity will have a maximum of 60 travelers.
Infants, from the age of 0 to 3, can join the tours free of charge. They do not need to be included in the booking, as they will not be granted a seat. They must sit on their guardian’s lap.
Hours of Operation
Daily: 8:30AM
Duration: 5 hours
Getting there
Address
Our meeting point is only a 6-minute walk from the Amsterdam Central Station. Our office is located inside the restaurant.
De Ruijterkade 105
Amsterdam, 1011 AB
NL
WONDR Experience
For more information about this attraction please see the WONDR website.
Getting in
Just show your pass and you're good to go!
Hours of Operation
You can visit the WONDR experience with your pass on both weekdays and weekends.
Daily: 10AM - 7PM
Reservations required
You can click here to book the slot for this experience.
Website
Getting there
Address
Meeuwenlaan 88
Amsterdam, 1021JK
Netherlands
Bitterballen and 2 drinks at bar De Pierewaaier
For more information, please visit the Café Pierewaaier website.
Getting in
No need to book in advance. Just show your pass to staff at De Pierewaaier and enjoy!
Your pass is only valid until 5PM but the bar is open longer. Go City customers receive an additional 5% reduction on any additional spendings.
The cafe is a 5-minute walk from the Anne Frank House.
Hours of Operation
Mondays, Wednesdays, Thursdays, Fridays, Saturdays & Sundays: 11AM – 5PM
Tuesdays: 4PM – 5PM
Closings & Holidays
April 26 (Kingsday)
August 2 (Gaypride)
Getting there
Address
Laurierstraat 101, Amsterdam
From Anne Frank house it is a 5 minute walk.
Amsterdam,
The National Maritime Museum Amsterdam
Getting in
Present your pass at the entrance.
Entrance includes VOC-ship and VR Experience
Hours of Operation
Monday – Sunday: 10AM – 5PM
Please check the official website for up-to-date opening hours.
Getting there
Address
Kattenburgerplein 1,
Amsterdam, 1018 KK
NL
Dutch Craft Beer Tasting
For more information please see the Brew Bus Amsterdam website.
Getting in
Just show your pass when you arrive for your pre-booked beer tasting.
Please note: this experience is for over 18s only and you may be required to show photo ID.
Please note!
This experience is for over 18s only and you may be required to show photo ID.
Hours of Operation
Thursday - Sunday: 4PM
Reservations required
Please visit the Go City booking page to reserve your spot.
Website
Getting there
Address
ClinkNOORD', Badhuiskade 3
Behind Central Station take the free ferry towards 'Buiksloterweg'
Amsterdam, 1031 KV
Netherlands
The Bulldog Boat
For more information please see the Bulldog Boat website.
Getting in
Just arrive for a sailing time and get your pass scanned. Sailing times can be found on the calendar on the Bulldog Boat website.
This tour is not suitable for under-18s or wheelchair users and is not recommended for anyone with motion sickness.
Please note!
Please note this is a booking site where you make your reservation. You'll still need to bring your pass to departure so it can be scanned.
This tour is not suitable for under-18s or wheelchair users and is not recommended for anyone with motion sickness. For more information please see the Bulldog Boat website.
Hours of Operation
To find out the precise daily sailing times please view the calendar on the Bulldog Boat website.
Reservations required
Bookings can be made on the Bulldog Boat website booking site. Here you will also be able to find the operating hours.
Website
Phone
Getting there
Address
Stationsplein 38, 1012 AB Amsterdam, Netherlands
,
Brothel Tour with Former Sex Worker
Getting in
Show your pass(es) when you arrive and you'll be given a space on the next tour with availability.
Entrance is for 18+ customers only.
Hours of Operation
Special additional opening on Monday April 1
Wednesday – Friday: 12:30PM – 7:30PM
Saturday and Sunday: 11AM – 7:30PM with an additional time slot from 11AM to 12PM
Closings & Holidays
Closed Monday and Tuesday
Getting there
Address
Stadhouderskade 64 - 1
Amsterdam, 1072 AD
NL
Stedelijk Museum Amsterdam
For more information, visit the Stedelijk Museum website.
Getting in
There's no need to book, simply show your pass and you're in!
Entry to the Anselm Kiefer exhibition (March 7 – June 9, 2025) is not included with your pass.
Hours of Operation
Daily: 10AM - 6PM
Last admission: 5:45PM
Getting there
Address
Museumplein 10
Amsterdam, 1071 DJ
NL
H'ART Museum
For more information please see the H'ART Museum website.
Getting in
Just show your pass when you arrive for entry to the museum.
Hours of Operation
Temporarily closed until the 4th of December
Closings & Holidays
Temporarily closed until the 4th of December
Getting there
Address
Amstel 51
Amsterdam, 1018 EJ
Netherlands
Roller Dreams at WONDR
Getting in
Just show your pass and you're ready to roll!
Hours of Operation
Wednesday: 2PM - 8PM
Thursday: 2PM - 10PM
Friday: 2PM - 10PM
Saturday: 12PM - 10PM
Sunday: 12PM - 8PM
Closings & Holidays
Mondays and Tuesdays
Reservations required
Visit the WONDR website to book the slot for this experience.
Website
Getting there
Address
Meeuwenlaan 88
Amsterdam, 1021JK
Netherlands
De Nieuwe Kerk Amsterdam
Visit De Nieuwe Kerk Amsterdam's website to see current exhibitions and opening hours.
Getting in
Just show your pass at the ticket desk and you're good to go.
Hours of Operation
Daily: 10AM - 5PM
Closings & Holidays
December 25th and January 1st.
Getting there
Address
Dam Square
Amsterdam, 1012 JS/NP
Netherlands
Royal Experience - Royal Coster Diamonds
For more information visit the Royal Coster Diamonds